National School Meals Week

Well were are back from the LACA conference and so pleased with the interest in National School Meals Week.

We wondered what Arnold was doing when he ordered us sashes to wear, but I have to admit he was right - they did grab everyone's attention. Whether we were wandering around the exhibition, ordering refreshments from the bar or stood on our NSMW stand we were being asked about National School Meals Week.

The designers did a great job and the stand looked great! I think they thought we were going overboard when we went clothes shopping to ensure we were dressed in the NSMW brand colours - but everything on our stand represented the new National School Meals Week brand and added to the impact.

The feedback we had at the conference, and are still receiving now is brilliant. So many people are excited about taking part in a digital marketing campaign. We have had some fantastic comments as authorities and schools register on the website and we will share these with you in another blog.

The guides to organising National School Meals Week were sought after, people were always coming to us asking for their own copy of the booklet. If you did not manage to collect your own, register for the week and download it from the website.

Thanks for making us both feel so welcome at the conference. We are glad you like the new look NSMW and are really excited about getting ready for the actual week. We have all sorts planned, including:
- spending time with teenagers to plan the NSMW social networking activity
- working with our fitness specialist to get ready for filming Colin Jackson
- researching what children want to learn about cooking, in preparation for the Get Cooking day

Come back soon and read our updates on how preparations for the big week are going.

Karen and Nicola, known as the NSMW girls at the LACA conference