Two marketing campaigns have stood out to me in the last week or so:
Walkers “Do us a flavour and win a packet”
http://www.walkers.co.uk/flavours/
London 2012 Celebration Video
http://www.london2012.com/get-involved/handover/celebrate.php
What these two campaigns have in common is the use of digital media. As photography on mobile phones grows together with the YouTube generation brands need to look at their marketing in a different way. Don’t be scared about Digital Marketing, embrace the opportunity to reach your audience in a way you never have before.
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