I have just read an article on the Sky News site that says sales of the Dib Dab Sherbet Dips have grown. They put this down to recent rumours that Tom Daley eats them and they refer to the sweet treat as his “secret weapon”.
Celebrities play an important role in marketing products and services, and this example shows how a small comment from a well respected sporting star can have a much longer lasting sales impression.
You can see the full article here: http://news.sky.com/skynews/Home/Business/Tom-Daley-Causes-Dip-Dab-Sherbert-Sales-To-Rocket-After-Dives-In-Beijing-Olympics-China/Article/200808315084028?lpos=Business_9&lid=ARTICLE_15084028_Tom%2BDaley%2BCauses%2BDip%2BDab%2BSherbert%2BSales%2BTo%2BRocket%2BAfter%2BDives%2BIn%2BBeijing%2BOlympics%252C%2BChina%2B
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